Art directions

Four takes on the same screen, and how to pick one

Not templates you fill in — art directions the generator applies after reading your own screens. Ask for up to four per screenshot and keep the one that belongs in your category.

01

Brand Match

Your palette, restrained.

Matches your app's own colours exactly, on a clean gradient mesh backdrop with restrained typography and a product-first composition. The screen is the subject; everything else recedes.

Best for
Anything with an established brand. The default choice for a first store gallery.
Think twice when
Your palette is very low contrast — the headline can lose against its own backdrop.
02

Bold Contrast

Built for thumbnail scale.

Deep saturated backdrop, oversized headline typography, strong directional rim lighting and pronounced depth. Designed to still be readable when the store shows it 150 px wide in search results.

Best for
Crowded categories, paid acquisition, and any app whose first screenshot has to win an argument.
Think twice when
You are in a category where restraint signals trust — private banking, medical, enterprise.
03

Minimal Light

Space as a signal.

Soft off-white or pastel backdrop, generous negative space, delicate thin-weight typography and subtle shadows. Reads as considered and expensive rather than loud.

Best for
Productivity, wellness, finance and design tools, where quiet reads as premium.
Think twice when
You need to compete on a busy Play listing page — light layouts recede at thumbnail size.
04

Layered Depth

The landing-page shot.

The device at a dynamic perspective angle with floating glass UI cards, particles and layered parallax behind it. More editorial than a flat store frame.

Best for
Marketing sites, launch posts, press kits, and the "everything the app does" screenshot late in a gallery.
Think twice when
It is your first screenshot — angled devices make the UI itself harder to read at a glance.

Start from your category

Store browsers read colour before they read text. Matching the convention of your category, then differentiating inside it, beats inventing a look nobody expects.

CategoryUsuallyBecause
Finance & fintechBrand Match or Minimal LightDeep blues and greens, restrained type. Loud gradients read as risky in a category built on trust.
Health & fitnessBold ContrastHigh energy is the category convention. Saturated backdrops and big numbers perform.
ProductivityMinimal LightWhite space signals "this will not add noise to my day", which is the entire pitch.
GamesBold Contrast or Layered DepthCharacter and world art carry the frame; the device shell is secondary.
Shopping & foodBrand MatchProduct photography inside the frame is already the colour. Keep the surround calm.
Social & datingLayered DepthWarm, dimensional compositions humanise a listing that is otherwise all interface.

How variations actually behave

  • Pick a number of variations before generating — up to four per screen.

  • Each variation costs one credit, because each one is a separate render, not a filter over the first.

  • You get four distinct compositions to compare, not four versions of the same layout with the hue rotated.

  • Keep one, discard the rest. Discarded variations are still in your project history if you change your mind.

  • Refine the keeper by talking to the AI agent — asking costs nothing, applying a change costs one credit.

Browse finished sets across 29 apps and eight categories in the example gallery.

Style questions

Are these fixed templates I fill in?+

No. They are art directions, not layouts. The same style applied to a finance app and a fitness app produces genuinely different compositions, because the generator reads your screens first and derives the palette and mood from them.

Can I use different styles within one gallery?+

You can, but you usually should not. A store gallery reads as one object; mixing a Minimal Light hook with a Bold Contrast second frame looks like two apps. Pick one direction for the set and vary the message instead.

How do I decide which style to use?+

Open your category in the store and look at the top ten listings at thumbnail size. Categories have visual conventions, and matching them then differentiating within them beats ignoring them. The category table on this page is a starting point.

Can I upload my own template or brand kit?+

You do not need to. Your palette is extracted from the screens you upload. Beyond that, the AI agent takes plain instructions — "use our darker navy, not the blue in the header" works.

Which style converts best?+

There is no universal answer, which is why both stores let you test. Bold Contrast usually wins on crowded, high-competition listings; Minimal Light usually wins where the purchase is considered. Run a Product Page Optimization test rather than trusting either claim.

Generate all four and decide with your eyes

Comparing four real renders of your own screen settles the question faster than any article about it.

Try the four directions