The Google Play feature graphic
1024 × 500, mandatory, and the first thing anyone sees on your listing. It is also the asset most often thrown together five minutes before publishing.
Proportions drawn to scale. The white boundary marks the cutoff zone Google warns about — the perimeter is the riskiest part of the banner, not the safest. The coral box is where a promo video’s play button lands, so put your focal point near the centre but slightly off it.
Specification
| Dimensions | 1024 × 500 px | Exact. Play does not scale a near-miss. |
| Format | PNG or JPEG | JPEG is fine — this is a marketing banner, not UI. |
| Transparency | Not allowed | Flatten onto a solid background before uploading. |
| Required? | Yes | A Play listing cannot publish without one. |
| Aspect ratio | 2.048 : 1 | Very wide. Portrait compositions do not survive it. |
| Where it appears | Top of your listing | Above the screenshot gallery, and in some Play promotional surfaces. |
Where you can and cannot put things
The banner is rendered at different sizes and with different overlays depending on the surface. These zones hold across all of them.
Six things that make it work
One line, not a paragraph
The banner is 500 px tall and often rendered much smaller. A single short value statement, or nothing at all beyond the logo, beats a feature list every time.
It must agree with the gallery below it
The feature graphic and the first screenshot appear within a few hundred pixels of each other. If the palettes and type do not match, the listing reads as assembled by two different people.
Show the product, not a stock photo
Abstract stock imagery tells a browser nothing. A device, a character, a signature UI element, or a clean brand mark all outperform a generic gradient with a smiling person on it.
Design for both light and dark
Play renders on light and dark backgrounds. A banner with a near-white background and a thin border vanishes on one of them. Use a defined background colour, not an implied one.
No store badges, no fake UI
Do not include "Get it on Google Play" badges, star ratings you have not earned, or fake device chrome. All three are policy problems, not just design ones.
Do not just enlarge your app icon
Google specifically advises against branding that closely repeats the icon, because the two are frequently displayed together. A banner that is your icon at 1024 px wide wastes the only wide canvas your listing gets.
Five feature graphic compositions that recur
Browse enough Play listings and the same handful of layouts come back. Pick one deliberately rather than arriving at it by accident.
| Composition | Where it works, and where it does not |
|---|---|
| Logo on a flat field | A wordmark or icon centred on a solid or lightly gradient background. Survives every crop and every surface. Dull, but it never breaks — and Google warns against making it too close to your app icon, since the two often appear together. |
| The angled device row | Two or three framed screens set at an angle across the banner. Shows the product immediately and reuses artwork you already made for the gallery. Keep the devices central so a crop takes background, not screens. |
| Character or key art | Standard for games. The character carries recognition on its own, with the wordmark small and offset. Weak for utility apps, where there is nothing to illustrate. |
| One promise, set large | A single short line of type as the entire composition. Works when the value is genuinely one idea and the type is set large enough to read at a fraction of 1024 px wide. |
| Scene or environment | A photographic or illustrated context — a kitchen for a recipe app, a trail for a running app. Effective when it is specific to your product and inert when it is stock imagery of someone smiling at a phone. |
Google’s own framing, from the original guidance, still holds up: the graphic is not an ad, it is a teaser. It earns the tap; the gallery underneath does the selling.
Feature graphic questions
What size is the Google Play feature graphic?+
1024 × 500 pixels, PNG or JPEG, with no transparency. It is required — a Play Store listing cannot be published without one.
Where does the feature graphic appear?+
At the top of your store listing, above the screenshot gallery, and in some of Play's promotional and editorial surfaces. If you attach a promo video, the feature graphic becomes the video's poster frame with a play button overlaid on its centre.
Where should the logo and text go on a feature graphic?+
Toward the centre, not the edges. This is the most commonly reversed piece of advice about feature graphics: Google tells you to keep prominent visuals and the focal point near the middle and to avoid the borders, because different Play surfaces crop the perimeter. The one refinement is that if you attach a promo video, a play button covers roughly the central 440 × 200 px — so offset your key element slightly from dead centre rather than pushing it out to an edge.
Does the feature graphic need to match my app icon?+
It should share the palette, but it should not repeat the icon. Google advises against branding that closely duplicates the icon since the two often appear together, and a banner that is just an enlarged icon wastes the only wide canvas in your listing. Match the gallery below it instead — that is the pairing users actually see side by side.
Can I reuse a screenshot as the feature graphic?+
Not directly — a 9:16 screenshot cropped to 2.048:1 loses almost everything. Build a separate wide composition that uses the same palette, type and message as the gallery it sits above.
Does App Mockup Generator AI produce feature graphics?+
The generator produces device-framed screenshot artwork rather than the wide banner. You can export a mockup at original resolution and place it into a 1024 × 500 composition, but the banner itself is a separate design.
The gallery that sits below the banner is what the Play screenshot generator produces.