Everything we know about store listings

You have a build, no listing, and a submission date. The trap is discovering a blocking asset requirement on the day you meant to publish.

1. Get the sizes right firstTwo files cover a normal iPhone-and-iPad release. Everything else is optional.
2. Learn what blocks an uploadTechnical failures happen in seconds; policy failures happen days later.
3. Decide what goes on the framesThe first two screenshots are an advertisement, not documentation.
4. Upload without surprisesWhere each slot lives and the errors that stop a submission.

People reach the page and leave. Redesigning the gallery on instinct is the expensive way to find out which stage was actually losing them.

1. Find the leak firstImpression, page view, install — each is a different problem with a different fix.
2. Rewrite the headlinesUsually the cheapest change with the largest effect.
3. Try a different art directionFour styles, and which categories each one suits.
4. Prove it workedOne variable per test. Both stores let you do this free.

The binary is localised and the store listing is not, so a browser in Tokyo or Berlin sees English marketing copy and reads it as "not for me".

1. Pick the marketsWhich storefronts are worth it, in what order, and why.
2. Localise the screenshotsHeadlines first. Budget for text expansion and handle RTL properly.
3. Ship the whole set at onceOne ZIP, foldered by store, device and language.